A luxury fashion brand with global influences from social media, vintage style, and popular culture.

Founded by lifestyle influencers, the O'Donnell sisters, ODolls Collection is a luxury fashion brand stocking partywear to tracksuits and everything in between. With a loyal following and a growing market share, ODolls approached us to create a custom Shopify site that would create a bespoke shopping experience for its users.

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What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

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Bespoke Shopify Site

Building this website on Shopify allowed us to give the website the quick and easy eCommerce functionality that this platform provides right out of the box, whilst also allowing us to design and build the custom luxury feel that their brand deserves. We created bespoke content sections within the Shopify theme, which allowed them to really show off their brand the way they wanted.

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Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

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Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Moyo team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂

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